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Now that she’s in college, that brand is continued.” This idea is also the focus of Singer’s 2014 book, “Getting In,” where he touts making a brand as a centerpiece of getting into the school of your choice. “She got totally engaged in her brand, in her story, in her passion by creating a youth movement around global warming. In this video, he detailed how he coached a former student to take on the environment as her calling card. In fact, four of all the major subject areas.” Singer also pushed the idea of creating a personal brand to stand out among applicants. The schools you’re applying, the rigor, the competitiveness of the schools you’re applying, we’re going to need at least four. “So I talked to my high school counselor and he said I only need three years of sciences.” “Well Amanda, that would be true for some kids but not for you.
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“My key method unlocks the full potential of your son or daughter and sets them on a course to excel in life.” The videos included re-enactments of how his company’s counselors work with kids.
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A look at a series of videos on his YouTube page reveals some of the advice he dished out to students. Singer marketed his guide to getting into elite universities with an extensive focus on boosting individual credentials, selling parents and students a world where anything is possible. Two days after the scandal was made public, most of The Key’s website seemed to be offline. Singer reportedly ran the scam under the guise of his education consulting firm called “The Key.” The website boasts about helping over 90,000 adults with life coaching and beating the odds to get into college. It shined a light on the extensive and sometimes illegal methods some wealthy parents use to get their kids into colleges. Prosecutors say William Singer, also known as Rick, took money from parents to get around the admissions process at elite schools. This is the man at the center of what the Justice Department says is one of the biggest college admissions scandals in history. A series of videos posted on his YouTube account reveals some of the advice he gave to students. Transcript How William Singer Sold His College Admissions Company William Singer, known as Rick, is at the center of a major college admissions scandal.